AT&T’s Entertainment Group (EG) was undertaking an initiative to develop executive dashboards designed to visualize specific information attributed to capital projects and provide actionable insights for senior management. The purpose of this project was to iteratively design a clickable (selectable), consolidated dashboard using static data, to develop the critical data elements needed for production, and to design the feeds needed to normalize/translate data from various sources, so that a solution can be productionalized in a subsequent phase.